Know any fat, bald, middle-aged, male golfers to star in the new Lambrini ad? Apply at www.lambrini.co.uk. That's a serious offer from British beverage firm Halewood, in response to a regulatory handslap for an earlier ad featuring three female hotties and a studly male model. The Advertising Standards Association claimed the ad for Lambrini, a sparkling alcoholic beverage, implied that drinking it brought sexual/social success because the man in the ad looks "quite attractive and desirable" to the girls. The ASA also noted: "If the man was clearly unattractive, we think that this implication would be removed."
Clearly offended (or perhaps just seeing a PR opportunity), Halewood CEO John Halewood created the contest and encouraged "Lambrini Girls" -- ie, his target customers -- to submit their doughy boyfriends and husbands as potential ad models. (DWG Weight: 234 lbs.)
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